I know a church in Virginia that doubled their distribution of CDs in one week simply by adding strategic locations for their media ministry. They increased the distribution of weekly CDs from 200 to 400 by making sure that there were banks of CD duplicators stationed at every exit. These duplicators rapidly make duplicate CDs of the message that was just preached so that everybody can pick-up a few copies as they leave. This way folks can hear the message again and then share it with others while it is still fresh on their minds and hearts.
On the other hand, I know a church in Pennsylvania that has a couple thousand people in attendance every week but has a limited amount of CDs being distributed because their distribution center is in their church bookstore. What is bad about this is that the bookstore only holds about 15 people and folks don’t want to crowd in there after the service. They just think to themselves that they’ll pick up the message some other time, which unfortunately often times doesn’t happen.
What is really ugly is when there are lots of obstacles in getting a copy of the message. I was in a church once that made it very difficult to get copies of the message. I had to ask a few different people where I could get a copy of the message before I was finally directed to a person with a sign-up sheet. Then I was told I had to wait until the next service for a copy of that message. By that time I lost my excitement to hear it again and share it with others.
I really appreciate Pastor Cook in Florida who regularly hands out life-changing messages on CD throughout the week. Then he consistently relays his experiences to the congregation to build excitement in them to also hand out messages. He boldly tells the congregation that hundreds of copies of the message will be available right after the service so that everybody can take a few to pass out through-out the week. That’s a pastor who takes his job seriously, to feed the sheep and equip them for ministry.