Creating a Learning Network for Community Builders!
Visitor Retention has three major phases.
1. Greeting and treating guests right so they are comfortable with their first visit. This is extending God's welcoming hand. The studies we use in Kingdom's Visitor Retention Program show that most visitors make the decision to return for a second visit within the first seven minutes from the time the drive in the parking lot. There are seven ministries that effect that decision. Each one has to be "guesturized" to a high degree. It is about making them feel welcomed and cared for.
2. Getting guest to return for a 2nd and 3rd visit. This involves ways to send the message that we really care about them and invite them to come back. That is why in the sessions we spend two week developing a quality follow-up system.
3. Now that guests are now regular attenders we need to get them involved in the ministries, small groups and Sunday School so that their connection is deep. It is about developing relationships with God and with God's people. It is also about making the church "their church". There is a whole series of activities and ministries developed in the visitor retention program to enable new people to grow deep into the church quickly. The goal is for them to stay a long time and become fully engaged in the church, not just attend it. These people also are some of the best at inviting new people to church. The visitor retention program turns into a major outreach program.
This is a quick summary that takes 12 sessions in the visitor retention program to fully develop. It is a blessing to see the churches that are in the program now developing their visitor retention programs and see the harvest stay in their church. They are growing, and they are growing by reaching the unchurched.