Seven Successful Features on Page One

How important to you is your community's awareness and knowledge of your church?

How's your advertising--do even the unsaved and unchurched know about you?  If not, why not?

Does your website attract the attention of unchurched and unsaved people?

Start With Excellence. Approach your website with excellence. Create an indispensable site for providing information related to your church or ministry. Expose your church or ministry to the community at large, while at the same time providing a means for inviting friends and family. Churches or ministries can easily emulate how the business world utilizes the web, including sales oriented banners, and PSA (public service announcement) ticker-style messages at the top or bottom of the screen respectively.

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Pastor Blossom states that she loves her new website and that nothing was easier than working with Kingdom. Pastor Blossom specifically remarked about the level of excellence, "They worked at a high level of professional excellence and were very kind and pleasant throughout the entire design process." Pastor Blossom also reported she is receiving calls from around her Chicago area: "Wow! The website you got is incredible!" She tells them that she got it from Kingdom.

— Pastor Pamela Blossom
— World Outreach Conference Center

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OK to Copy the Business World? By all means! Didn't Jesus remark in Luke 16:8 there are times when worldly people have great wisdom? How about seven successful business features for your website's front page? The business world has website appeal, presentation, and utilization down to a science. Let’s take a few moments to look at 7 website success principles using audio, borrowed from the business world, that can be applied to your church or ministry website’s front page. The highly-successful 7 business ideas are: (1) Add audio to your “squeeze pages,” (2) Add audio to your “guarantee,” (3) Put audio testimonials on your website, (4) Record interviews and tele-seminars, (5) Create audio products on CD, (6) Create podcasts, and (7) Produce your own Internet radio show.

(1) Squeeze Page. A squeeze page (or email-capture page) is a website entry page that appears before your first page. This is the same as having a guest book in your church foyer. This allows you to follow up with personal greetings, discussions, and all kinds of visitor retention activities. Add an audio button to your squeeze page for a special pastoral welcome.

(2) Spiritual Guarantee. On the first page, add a well-worded guarantee of spiritual benefits and offered help. Add an audio button to this bit of information. Hearing the pastor say that (s)he will address the guest's "pain points," when, and how, is more believable than reading it.

(3) Audio Testimonies. Build website credibility by having long-standing ministry members and recently saved website visitors record audio or video testimonials. This is easily done with a simple home video camera, or laptop recording capabilities. Again, audio testimonies are far more believable than written ones, which can easily be made up.

(4) Collaborative Ministries. A great way to increase your credibility and give yourself and your spiritual organization “expert status” is to record a tele-seminar or interview with an another expert in your field such as a



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Website Design and Hosting — Increase your preaching effectiveness with a ministry-focused website.

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(Article cont'd.) well-known minister or ministry. You can sell or give away this recording to your members and website visitors.

(5) Audio Products. Offering sermon messages on CDs gives your audio products greater perceived value than downloadable mp3 messages alone. Perceived value, which creates a desire to obtain, is also greatly increased by picturing your professional packaging. To add even more value, include on the CD a pdf transcript of the audio.

(6) Create podcasts.  Podcasts are downloadable MP3 audio files, which are normally for free, but can be sold as well. Podcasts can be promoted using RSS technology in much the same way as blogs. People will come back to your website to listen to your latest, up-to-date podcast, which content will encourage them to grow spiritually and return for more.

(7) Produce your own Internet “radio” show. To give yourself expert status and credibility, start your own online radio show specializing in your ministry expertise. You can interview other “expert” ministry leaders, record “case studies” of salvations, record people being healed and delivered, and even conduct phone-ins.

As you can see, the tangible benefit to having a ministry-focused website IS OUT OF THIS WORLD!

CALL NOW — Website Design and Hosting — 800-827-5167

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