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How to keep people coming back to your church website

Your church website, at the very least, tells people some information about your church including your beliefs, directions to the church, service times, contact information, etc. This is all good and needed information. However, does it really give people a reason to keep visiting your church website? Not really. Why? Because, well, think of it this way. If your church website merely contains the basic information outlined above, it is nothing more than a brochure of your church, much like a tourism brochure. So, how do you keep people coming back? Read on to learn how...

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To keep people coming back to your church website, you need to give them a reason to revisit. There are a couple of ways to give people reasons to visit your website again. For one, you could release a weekly church email newsletter, or e-newsletter. Put an e-newsletter sign up form directly on the homepage where people can just type in their email address to opt in. The newsletter can simply contain upcoming events, a link to the most recent audio/video sermon, etc. Put links to your website throughout the e-newsletter to encourage people to visit your website. You might even want to summarize the newsletter in the email and then have a link to the full e-newsletter on your website. Post pictures of events on your church website as well.

A verse of the day is a great way to always make sure your website has new content that people will want to check often. There are website plugins, or bots, which automatically post a verse of the day for you, however a verse chosen by the pastor is more personal and might encourage more church website visits. So, send out a regular e-newsletter, post recent sermons, pictures of events, and a verse of the day to get people to keep visiting your website.

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